Welcome — You’re in the Right Place
If you’ve ever thought:
“I want to publish a book… but I have no idea how to actually get people to read it,”
you’re not alone.
And more importantly—you’re not stuck.
What This Substack Is About
This is a space for new and aspiring authors who want to understand:
The big picture of publishing (without getting overwhelmed)
How to market and promote a book in ways that are realistic, current, and effective
What actually works today—especially if you don’t have a big budget or a marketing team
You don’t need to become a full-time marketer to sell your book.
But you do need a clear, simple plan.
That’s what you’ll find here.
What You’ll Get
Each post and podcast episode is designed to help you move forward with clarity and confidence:
• Simple, practical publishing guidance — no jargon, no confusion
• Fundamental book marketing strategies — the kind most authors miss
• Current, affordable promotion opportunities — tailored for today’s landscape
• Resource breakdowns and research — so you don’t waste time or money
• Conversations with authors and experts — real insight from people doing the work
Who This Is For
This Substack is for you if:
You’re writing your first book (or thinking about it)
You’ve published—but feel stuck on how to promote it
You’re overwhelmed by marketing advice that feels complicated or unrealistic
You want a clear, doable path forward
A Note on Paid Subscribers
If you decide to go deeper, paid subscribers get access to the:
Author Book Marketing Starter Kit
A practical toolkit designed to help you move from confused → clear → consistent with your book promotion.
It includes:
The Book Marketing Map — see the full strategy at a glance
The Easy Author Folder System — organize your marketing without stress
The Fill-in-the-Blank Book Marketing Plan — know exactly what to do next
The Book Industry Reviewer Guide — connect with the right reviewers
These are the tools I believe every author should have before they start promoting their book.
Founding Member Subscribers get The Author Book Marketing Starter Kit AND a paperback copy of Get Your Book Seen and Sold - “If the other books give you the ‘what,’ this book focuses on the ‘how to actually start without feeling stuck.’”
Start Here
If you’re new, begin with a few of the most helpful posts:
A Quick Hello
If you’d like, hit reply or leave a comment and tell me:
Where are you in your author journey right now?
Just starting?
Published but stuck?
Trying to figure out marketing?
I read every message—and it helps shape what I create next.
One Last Thing
You don’t need to do everything.
You just need to understand what matters most—and take the next step.
That’s what this space is here to help you do.
— Claudine
