To Sell Your Book You Need a Marketing Tool Box
Book marketing is an overwhelming proposition. After your book is written, you might think the work is over but it has really just begun. I know that promoting your book is not easy. I ruminate for hours for a way to explain the most important aspects of book marketing in a way that won’t make you want to run to your bed and lay in the fetal position. The best way I have come up with so far is to explain the process of book marketing through the use of analogy. The analogy is a tool box.
Every profession has a toolbox – items that are needed to complete a job properly. As an accountant, my toolbox included a computer, a ten-key (a calculator), an audit box, a FASB manual, pencils, erasers, working papers, and working paper binders. A painter has his paint rollers, turpentine, paint, primer, thinner, scraper, etc. You get the idea.
A book marketer’s tool box includes:
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