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Let's discuss the ten best places to publish ebooks, ranked according to the best royalty per ebook sale. Keep in mind, I'm not focused as much on reach, though that'll play a factor in cases of matching royalty percentages.
Let's get to it!
#10 Apple Books for Authors
Apple Books for Authors is a platform that distributes ebooks through the Apple Books marketplace available in fifty-one regions. Apple provides tools for authors to create and manage their books, set pricing, track sales, and connect with readers.
Account holders get paid a 70% royalty with no hidden fees, no exclusivity requirements, nor pricing restrictions. Apple doesn't offer paid preferential store placement, price matching, nor third-party ads.
For an ebook priced at $9.99, you'll get $6.99 per sale.
Your earnings potential increases with the Apple Affiliate Program. Should you send any customers through an Apple Affiliate link, you'll get a 7% commission; that's another $0.69, bringing your earnings up to $7.68 (from $6.99).
Apple pays account holders through an electronic funds transfer (EFT) with minimum payment thresholds starting at $0.02. Read the fine print to determine what your region-specific payment threshold is. All payments come no later than forty-five days following the close of a sales month.
The platform accepts epub files only, so format your manuscript before publishing through Apple. You can do that with any free software like Calibre, Google Docs, Apple Pages, and more. Fair warning, the upload process is a little weird compared to the other platforms, but once you figure it out, it's smooth sailing.
Unique features on the platform include pre-order set up, pricing promotions, and occasional site-specific sales.
#9 Google Play Books Partner Center
Google Play Books Partner Center is a platform where you can publish and sell ebooks on the Google Play Books store, reaching over seventy-five countries and over 3 billion users. It provides tools for content upload, price setting, metadata management, and sales tracking.
You get a 70% royalty per sale for most regions and a 52% royalty for sales in Hong Kong, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. While the lower royalty isn't ideal, it only makes up a fraction of the total reach of Google Play Books Partner Center.
An ebook priced at $9.99 will get $6.99 in most regions and $3.63 in the lower royalty regions. I'd love to see 70% across all regions, but I'm sure they have these regions restricted based on what they can afford.
The good news is Google Play doesn't require exclusivity or hidden fees and reaches fourteen more regions than Apple.
They pay account holders the fifteenth day of each month following the close of a sales month. You must meet the minimum payment threshold of $1 for EFT or $100 for wire transfer.
Google Play Books Partner Center accepts epub and PDF files, so come prepared.
Unique features include a promo code creation tool, pricing promotions, and pre-order set up.
#8 Kobo Writing Life
Kobo Writing Life (KWL) is a free self-publishing platform to publish eBooks and audiobooks to Kobo. Authors can distribute their books to Kobo directly through KWL or through aggregate publishers like Draft2Digital or PublishDrive where they reach over 200 countries and millions of readers. The only problem with going through aggregators is you lose a significant chunk of royalties and sacrifice some control over metadata and promotional opportunities. That's why I recommend you go direct with KWL.
KWL has three massive benefits for ebooks in access to:
Kobo
Kobo Plus
Overdrive
You might recognize Kobo if you're in Canada or if you've ever visited a Walmart, so the reach is massive. Getting placement in Kobo's marketplace is a huge deal since your ebook goes to twelve different regions with twenty-two different retailers.
KWL gives a 70% royalty for ebooks priced above $2.99, for anything below that, you get 45%. For an ebook priced at $9.99, you'll get $6.99. While I'm not a fan of the lower royalty based on the $2.99, it's better than what you get through KDP. More about that later.
Kobo Plus is a subscription service that allows users to read and listen to unlimited eBooks and audiobooks for a monthly fee. For only $7.99 per month, readers get access to over 1.5 million books through any Kobo eReader or the Kobo app.
Kobo Writing Life bucked the current system that KDP offers for authors, creating a unique payout structure and providing a non-exclusive agreement (unlike KDP Select). Instead of being paid by pages read, they pay authors based on the time consumed while customers read or listen.
Each month, Kobo takes the total revenue earned from Kobo Plus subscriptions and the total minutes that all subscribers spent reading that month. They then divide the monthly subscription pool based on individual performance. If you get more minutes consumed, you'll get paid more.
The payment rate for ebooks enrolled in Kobo Plus is 60%. Sadly, I don't have an exact number of what you get or what the monthly subscription pool is like.
Overdrive is the option I love best for getting direct access to thousands of libraries throughout the world. Quite a few experts and resources suggest increasing the price for your ebook through library distribution, since one copy will be used multiple times from one location. KWL pays you for Overdrive in two ways:
One Copy, One User (OCOU) works like a print book would in a library. The library purchases a digital copy of your eBook at your library price, and they lend it to one user at a time.
Cost-per-circulation (CPC) allows libraries to purchase your eBook with the purpose of lending it out once — they pay each time a patron borrows it. The CPC price is 10% of the OCOU eBook price, with a minimum price of $0.99 USD.
You will get 50% of the list price for OCOU. If we increased our ebook price to three times, it'll make the $9.99 ebook $29.97. This means you'd get paid $14.98. Not bad! If you're okay with keeping the retail price normal, then the $9.99 ebook would net you $4.99.
Kobo Writing Life accepts up to 100MB of .epub, .doc, .docx, .mobi, or .odt files for your ebook.
Account holders get paid through an EFT forty-five days after each sales month with a minimum payment threshold of $50 (CAD).
A couple of unique features KWL has include the promotions tab and audiobook upload tab. For promotions, KWL will run special events and deals showcasing authors leveraging the platform. Meanwhile, the audiobook tab is for publishing audiobooks direct to Kobo and Kobo Plus. However, you MUST request access for both tabs since it doesn't show up by default when signing up for an account. Contact support@kobowritinglife.com and ask for those features.
#7 Kindle Direct Publishing (KDP)
This might come as a shock that Amazon Kindle Direct Publishing (KDP) isn't at the top spot on this list. If we judge strictly on audience reach, KDP would be number one, but we're focused on royalty.
KDP is a self-publishing platform where you can publish ebooks, paperbacks, and hardcover books on Amazon. You can upload your manuscript, design the cover, set pricing, and distribute your ebooks worldwide through thirteen of Amazon's online marketplaces. Authors earn 35% or 70% royalty per sale of an ebook based on the set pricing, region, and enrollment in the KDP Select Program.
I've done a thorough analysis on the KDP Select Program, so rather than repeat myself, I'll just summarize what it's all about. KDP Select is a 90-day exclusivity program where enrolled eBooks are available to Kindle Unlimited subscribers. Authors earn royalties based on the number of pages read by Kindle Unlimited subscribers. The price per page read varies from monthly based on the pool of subscriber revenue and the total pages read. Usually, you'll see somewhere less than half a cent per page.
It's tough to quantify how much royalties you get from KDP Select since it varies based on performance. And, if you enroll your ebook, you must not publish it anywhere else until you've fulfilled your 90-day agreement and have opted out. It gets a bit more complicated, so stick with me because you might not know about two commonly overlooked factors.
For ebooks priced between $2.99 and $9.99, authors get a 70% royalty minus delivery costs. Not enough authors acknowledge the additional fees associated with ebook distribution and it adds up.
In their words:
Delivery Costs are equal to the number of megabytes we determine your Digital Book file contains, multiplied by the Delivery Cost rate...We will round file sizes up to the nearest kilobyte. The minimum Delivery Cost for a Digital Book will be US$0.01 for sales in US Dollars...
Japan, India, Brazil, and Mexico provide a 35% royalty for books not enrolled in the KDP Select Program, regardless of pricing.
For books priced below $2.99 and above $9.99, you get a 35% royalty with no delivery costs.
Delivery costs aside, an ebook priced at $9.99 earns $6.99 per sale. Without KDP Select, you'll earn $3.49 per sale without delivery costs in four regions. If you price your book within their parameters, select 70% and not 35%. Exceptions to that rule are few and usually is because the file size is so large that delivery costs eat into the bottom line. I've learned that through personal experience with my image-heavy fitness books.
KDP pays account holders sixty days after the close of a sales month. EFTs don't require a minimum payment threshold, while wire transfer and check have a $100 minimum. Cross check the minimum payment threshold based on the region when you visit KDP's Help Page.
You can upload files in .doc, .docx, .KPF, or .epub.
Unique features on KDP include the KDP Select Program, special marketing tools, and of course, the most direct route to publishing ebooks on Amazon. I'm not the biggest fan of KDP Select, but acknowledge its value in the indie author community.
The path of least resistance for new authors is through KDP. The platform is intuitive, information and help are easily accessible, and enrolling your ebook in KDP Select for at least 90 days will buy you enough time to explore alternative platforms or other options beyond KDP.
Best Seller Book Launch Checklist
Are you often lost on the right steps to publishing a book through Amazon KDP? Would you like a proven play-by-play checklist that'll guide you from pre-publication to post-book launch? Then, check out my Best Seller Book Launch Checklist! This single-page digital download is your roadmap to launch a book into the top of the Amazon Bestseller Lists without all the hassle and guesswork.
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Again, that's DaleLinks.com/Checklist.
#6 Smashwords
Smashwords is an ebook distribution company and marketplace where indie authors have been using since 2008. In February 2022, the aggregate publishing platform Draft2Digital (D2D) acquired Smashwords and has slowly merged since. Right now, you can access Smashwords two ways: direct or through D2D.
I will not focus as much on the global distribution Smashwords currently has, because soon enough, publishing direct through Smashwords will be obsolete, leaving D2D the only access to Smashwords. Instead, let's focus on the Smashwords Store, where you get the biggest bang for your buck.
Right now, if you publish direct through Smashwords, you get an 85% royalty per sale in their store. If you're using Draft2Digital to distribute your ebooks through the Smashwords store, that royalty is closer to 77%. How much longer will direct access be available? I don't have any clue and I'm not even sure if D2D has a set date. I discussed D2D on a granular level in a previous video if you want to explore that option.
For an ebook priced at $9.99, you'd get a royalty of $8.49. For any sales made through D2D, you'd get $7.69.
But there's one additional cut we have to account for—PayPal. Though there's no payment threshold, you still have to account for PayPal's fee per transaction.
Smashwords further explained:
The transaction fee can vary based on the number of books in the customer's cart (more books = lower transaction fee per title). This is because PayPal charges a fixed fee per shopping cart transaction, regardless of the number of books in the cart, and then adds a percentage fee based on the overall price. When multiple books are in the customer's purchase, the 33 cent fee is spread across multiple books, so, if the customer bought 33 books, it would be about 1 cent per book plus the percentage.
I'm not sure if this transaction fee is still accurate because my research pulled up a $0.49 per transaction fee. But if the post is accurate, the $8.49 net profit would reduce to $8.16, making the royalty closer to 82% rather than 85%.
Smashwords accepts up to 10MB for .docx files and 15MB for .epub files. Their "Meatgrinder" automated formatting software will auto-generate up to three formats: .epub, .mobi, and PDF.
The biggest selling points of Smashwords is in their store. They report all weekly sales to mainstream bestseller lists like USA Today, New York Times, Publishers Weekly, and more. Also, Smashwords runs semi-regular site-wide sales where authors work together in discounting their books and drive traffic to the platform. I never tire of these sales, because I always sell a few copies, even with minimal effort. Last, you can create coupon codes for readers to redeem only through the Smashwords store.
Within the next few years, I'm sure D2D will absorb all of Smashwords, making it the only way to access Smashwords. But, they'd still remain on this list because even through D2D, the royalty is 77%.
Not bad at all.
#5 Gumroad
I think quite a few of you may have never heard of Gumroad or even considered it, which is a shame considering it's so high on this list. Let me explain.
Gumroad is a free-to-use platform that sells digital products through private listings or their marketplace. It allows creators to set up online stores where they can sell digital goods like eBooks, courses, music, art, and more. Creators can customize their storefront, set prices for their products, and receive payments directly from customers.
They handle the technical aspects of selling digital products, such as secure payments and product delivery, making it easy for you to monetize your content and connect with your readers and fans.
Gumroad accepts .epub and PDF file formats up to 250MB or more, based on how you price it. Any ebooks priced more than $1, you can have a file up to 16GB, which is massive. KDP would charge a massive delivery cost for 250MB file, and they cap out at 650MB.
Gumroad, though? No problem!
They have a flat 10% fee, leaving you with one of the BEST royalties so far at 90%. An ebook priced at $9.99 would bring home $8.99.
Since Gumroad integrates with PayPal and Stripe for payment processing, account for their cut as well.
PayPal charges 2.9% to 3.5% plus $0.49 per transaction, driving your net profit down around $8.18 to $8.23.
Stripe charges 2.9% plus a $0.30 transaction fee, bringing your net profit down to $8.42.
Just a quick heads up, these estimates aren't 100% accurate since processing and transaction fees vary based on the point-of-sale's region. We can all agree that Stripe provides the best, but it's a marginal improvement over PayPal.
And, it should be news to your ears that Gumroad pays the previous week's earnings every Friday. None of the previous options provide that.
There are many unique features to Gumroad, so I'll limit it to the features I appreciate most. All customers who download a digital product can join your email newsletter, where you can easily send out an email broadcast to your subscribers from within the dashboard. Also, you can choose to have a watermark on all your ebooks with a unique identifier of the customer. This helps mitigate any unlawful distribution of your ebook.
Another sweet feature is the ability to upsell customers. When they're checking out, you can provide them with an option to buy additional digital downloads and services.
Also, Gumroad's digital marketplace gets a ton of organic traffic. I've sold some digital products without even advertising. The entire upload process is dead simple and the user-interface is modern. I can't say enough kind things about Gumroad. They've treated me well over the years.
#4 Lulu
Lulu Press is a free-to-use platform that publishes and sells incredible, high-quality print books and, of course, ebooks. Unlike the other platforms mentioned on this list, you will have to pay a onetime fee of $4.99 for access to their Global Distribution service. This reach includes:
Lulu Bookstore
Global Distribution:
Amazon
Apple Books
Barnes & Noble
Kobo
Everand (fka Scribd)
Libri
Gardners
However, how you're paid gets a bit more complicated and might seem like I'm misplacing Lulu on this list. Let's start it out with why Lulu places higher on this list than KDP. Well, Lulu does a revenue split of 90/10 in your favor.
Any sales made through the Lulu Bookstore will get you a 90% royalty with a minimum price of $0.99. Their online bookstore gets organic traffic and Lulu is very big about showcasing their authors. That's why they place a bit higher than the previously mentioned options. But, it gets a little complicated with Global Distribution.
You get about 50% of gross revenue through Global Distribution. At that point, it's a 90/10 split, so you're left with considerably less than the previous options. Do you have to opt into Global Distribution? No. If you want the Lulu Bookstore, simply bypass the other option.
So, for an ebook priced $9.99, you'll get $7.99 in the Lulu Bookstore. According to their handy pricing calculator:
Amazon = $3.87 (~39% net royalty)
Apple Books = $6.29 (~63% net royalty)
Barnes & Noble = $4.49 (~45% net royalty)
Kobo = $4.05 (~41% net royalty)
Other channels = $4.32 (~43% net royalty)
Those are huge cuts, but there's something to be said about leveraging aggregate publishing companies like Lulu, Draft2Digital, PublishDrive, Streetlib, and more. Having one dashboard means you have less work when you have to publish or update content. Not to mention, you'll be getting payments from one source and not dozens.
But, if that drop in royalty is enough to turn you off, you can always stick to the Lulu Bookstore, then leverage any of Lulu's other tools in print-on-demand.
Lulu currently accepts up to 50MB of an .epub file, but you can use their converter if you have a .docx file. When you upload your manuscript, Lulu will audit the file to make sure it's compliant and showroom-ready.
Right now, Lulu pays quarterly through check or PayPal in the middle of February, May, August, and November. There's a minimum payment threshold of $20 for checks and $5 for PayPal.
While we're merely focused on ebooks, I think it'd be remiss for me to not spotlight how Lulu excels in print books. Any kind of book you can think of publishing, Lulu can handle it from paperback to hardcover to dust jackets and more. Their most unique option is Lulu Direct, the ecommerce integration with Shopify, WooCommerce, and API. I'd love to see them add ebooks to the shop and not just print, but maybe that's a feature they'll soon include.
One can hope.
#3 Payhip
Remember Gumroad? Payhip is like Gumroad, but with better rates. Unlike the previous options, you're 100% responsible for driving traffic to your sales page. You simply can't rely on organic traffic, so you're going to have to put some work in or come with an established following.
Payhip is a platform where you can sell digital products like eBooks, music, software, and more directly to your audience. Creators can set up their online stores on Payhip, customize their storefronts, set pricing for their products, and receive payments securely from customers.
Payhip accepts up to 5GB of any file type for ebooks, including .epub, .mobi, and PDF. Though their file limits aren't quite the same level as Gumroad, Payhip certainly provides a generous limit. Again, if we compare that to KDP with a 650MB limit, Payhip is more than sufficient. Not to mention, Payhip doesn't charge delivery fees.
Royalties get tricky with Payhip, because they have three account types. Free is still a great option, but if you know you'll be generating a certain amount of sales every month, then consider upgrading to the premium accounts.
Free Forever = $0 per month with a 5% transaction fee
Plus = $29 per month with a 2% transaction fee
Pro = $99 per month with NO transaction fee
Not to mention, they have the same payment processors as Gumroad in PayPal and Stripe. These fees include:
PayPal fees = 2.9% to 3.5% + $0.49 transaction fee
Stripe fees = 2.9% + $0.30 transaction fee
With our example $9.99 ebook, we'll break down per account type with the payment processor fees included.
Free Forever Plan = $9.49
With PayPal fees = $8.66 to $8.72
With Stripe fees = $8.91
Plus Plan = $9.79
With PayPal fees = $8.95 to $9.01
With Stripe fees = $9.20
Pro Plan = $9.99
With PayPal fees = $9.15 to $9.21
With Stripe fees = $9.40
Payhip pays through PayPal around the fifteenth of every month for accounts that reach a minimum threshold of $50 (USD).
Much like Gumroad, I could go on and on about all the really sweet features they have, so I'll keep it brief. They have the watermark feature for ebooks, you can create bundles, and even fulfill print orders. If you're an author with an established following or are looking to stay almost 100% independent, then Payhip is for you.
If you begin consistently selling at least three to four copies per month, then you'd break even on the Plus Plan. Should you sell eleven copies or more per month, then you'd break even on the Pro Plan.
My recommendation? Stick with the free plan till you know you can afford the monthly subscription fee, because that additional investment takes away from your bottom line.
#2 StoryOrigin
StoryOrigin is a platform that helps authors and publishers grow their audience and connect with readers by providing tools for marketing, promotions, newsletters, and networking within the author community.
In late-2023, StoryOrigin rolled out a direct sales feature for ebooks. StoryOrigin integrates with a payment processor called Lemon Squeezy where they charge a 5% fee plus $0.30 per transaction.
The royalty per sale will vary slightly based on what you price your ebook. Setting aside the $0.30 transaction fee and the StoryOrigin subscription fee, you're getting a 95% royalty per sale of your ebook, the best royalty yet.
However, similar to PayHip, you are 100% responsible for driving traffic since StoryOrigin isn't a marketplace for readers, more so a toolbox for authors.
Setting up a sales page for your ebook is dead simple through StoryOrigin and if you get lost, the website has video tutorials showing you exactly what to do.
You'll need a copy of your book in epub, mobi, and PDF that's under 15MB. Should you not have your ebook formatted in all those types, you can always get that done through the free automated interior formatting tool through Draft2Digital. You do not have to publish through Draft2Digital to use this tool. Just stop short of the last step in the upload process and download the three iterations.
If your file size is above 15MB, StoryOrigin has a file conversion tool or a video tutorial on how to do it with the free ebook formatting software, Calibre.
StoryOrigin's Direct Sales features include two unique items you won't find elsewhere:
A spot for a Facebook Tracking Pixel
An (Optional) Upsell Segment
The first feature helps any authors advertising through Facebook while the second provides an option for readers to buy more of your books. This is a big deal if you've got a backlog of books or if you're promoting a series.
For about $8 to $10 per month, authors can set up and run promotions, build mailing lists, distribute review copies, and collaborate with other authors to reach a wider audience and engage with readers. The platform offers various features and services to support writers in promoting their books and building a strong online presence in the competitive publishing industry.
Get access to StoryOrigin when you visit my affiliate link at DaleLinks.com/StoryOrigin. I have the annual plan for $100, making it only $8.33 per month.
Let's say you list an ebook at $9.99, your profit will be about $9.19. But, you have to account for StoryOrigin's subscription fee. If you sell two books per month through StoryOrigin, you'll more than cover the subscription fee while unlocking an incredible book marketing toolbox.
Honorable Mentions
It's virtually impossible for me to put together a top ten list without excluding some pretty incredible ebook distribution platforms.
Barnes & Noble Press distributes ebooks through their online US marketplace where you get 70% per sale with a minimum pricing of $0.99. This platform would've placed squarely in the eleventh spot on this list, but because of its limited reach, didn't make the cut.
Draft2Digital, Streetlib, and Bookrix are aggregate publishers that'll distribute ebooks on your behalf to various online retailers, library services, and subscription services for a variable royalty based on the partner. In exchange, these free-to-use platforms take a percentage of your sales revenue.
PublishDrive is an aggregate publishing platform who functions similar to the previously mentioned aggregate publishers, but they charge you a monthly fee while giving you 100% of net profits. This premium publishing platform is perfect for authors with an established global following.
Keep in mind that aggregate publishing companies broker individual royalty agreements based on the platform, so you'll want to read the fine print and what that ultimately pays you. When in doubt, contact support for assistance.
While I'd love to name drop every imaginable ebook publishing platform, I'm limiting it to what I know, trust, and have thoroughly researched.
#1 Laterpress
Laterpress is a free platform that allows authors to publish digital books directly to their own website and make money from readers with no intermediaries. Authors can set their own pricing and offers, and Laterpress takes 0% on direct payments from readers.
The platform integrates with the payment processing platform, Stripe, so you only have to account for a 2.9% processing fee and $0.30 per transaction based on the region. This means you get the closest royalty to 100%, beating every platform before it at 97.1%, excluding the $0.30 transaction fee.
An ebook priced at $9.99 would give you $9.40 per sale.
The only exception is if you enable the optional Community features. If someone refers a paying customer, they get 5% and Laterpress gets 10%, dropping your net royalty a bit. For the same ebook priced at $9.99, through Community features you'd get $7.94 per sale.
Should Laterpress recommend the reader, it'll just be a 10% fee. This'll bring your payment closer to $8.42. Don't take this option lightly because Laterpress has a recommendations system in place.
In their words:
“When a reader finishes reading a story or goes to their bookshelf while on the Laterpress website of User A, the reader sees a "Recommended" section that displays stories by other authors that the reader might like. If the reader then clicks on a "Recommended" story of User B and purchases the story or a subscription to User B within 365 days, the transaction counts as an Author Community referral from User A to User B.”
This recommendations system is bound to get better as more authors bring their works to the platform. Are organic sales possible on this platform? Possibly, but I wouldn't bank on it. Instead, focus on driving traffic to your sales page to bolster sales and build it into recommendations on the platform.
Though Laterpress is a relatively new platform compared to the previous nine entries, it more than makes up for it in a variety of ways. First, Laterpress publishes your ebook on their platform, making them readable with a web browser. Next, you can offer an epub version of your book for customers to download. Also, when a customer buys your book, Laterpress prompts them to join your email list, so you can actively engage with all your readers, unlike most of the previous options. Last, you can charge what you want through three ways:
Entire book fee - this pricing is for your full ebook.
Chapter bundle fee - for this pricing, you can offer a certain number of chapters. This option is great for serial fiction that you'd see on platforms like Kindle Vella, Dreame, Wattpad, and more. But, you get treated and paid WAY better!
Subscription fee - this option is available if you'd like to make all your content available to readers for an annual membership fee.
Right now, Laterpress offers the option to upload your epub or copy and paste your chapters into their system. The publishing process is dead simple, possibly the easiest of the previous platforms.
Laterpress continues to grow, develop, and iterate on their platform, so I expect seeing big things from this small indie author-run company. Account holders determine the future of the platform through their user-governance based philosophy, so if you plan to leverage Laterpress, you'll have direct say in the company's direction.
Final Thoughts
What options do you think are the best to publish ebooks? Sound off in the comments! While we're talking about the best places to publish ebooks, find out exactly how to publish an ebook, paperback, and hardcover book in less than ten minutes in this video. Or, if you want to see why KDP Select isn't the best option for your ebooks, then check out this article. I'll see you in either.
This is very helpful and informative! Perfect timing, too. Thank you so much for sharing this! 😃
This was an excellent curated list.