Yes, Yes…I know this is a podcast / newsletter to get your book seen and sold. However, I promised in the intro of the podcast that there would be times when I would present book marketing by example. This is one of those times. Not only will you learn about a great new best-selling book, The Trial of Lizzie Borden, and meet it’s Author, Cara Robertson, you will also learn:
How a twist on a popular story can make a unique and successful non-fiction book
Defining the WAY to present non-fiction material is half the battle for a writer
How an expert can add (ahem) expertise to a non-fiction plotline
The first step in a successful pitch is to get on out there and ASK…no matter who it is you are pitching
Sincerity ALWAYS wins the day when asking for an interview…show a genuine and sincere interest in the subject you are pitching. If you are pitching TO an outlet, prove that you learned a bit about them instead of pitching blindly.
Finally, never burn a dress if you are accused of murder. That last one is common sense. You will have to listen to the podcast to know what I mean by that last one.
I need to share another point about this book. It is a traditionally published book. It had a hardback release and then a paperback release. It was also submitted to long- lead industry reviewers… article coming about long-lead reviewers. Two of those reviewers reviewed the book…Kirkus and Publishers Weekly. The author highlights these reviews on her page. Those two reviews got an enormous amount of exposure for this book in the book industry including worldwide catalogs and libraries. Consider a long-lead book review outreach for your marketing plan if you are in the planning stages of your book publishing process.
Enjoy the podcast and leave a comment - Is Lizzy Borden Innocent? What did you learn about this age-old story that you didn’t know before?
Lizzie Borden Took An Axe...