Expert Kathleen Schmidt Dishes on Book Publicity, Plus:

Podcast Episode: Book Launches - what to expect, how to plan, PLUS what a publicist can do for authors with Publicist, Kathleen Schmidt

Kathleen Schmidt has worked in the publishing industry for 25+ years. She’s been a literary agent, editor, ghost-writer and publicist, including being a Publicity Director at Skyhorse Publishing (WOW) and creating unique book marketing ideas for the best-selling book, YOU are a BADASS, by Jen Sincero. She has also met Victoria Beckham, which if you have seen the new NetFlix “Beckam,” might get you pretty stoked!

Kathleen owns her own publicity firm, KMSPR, and writes about publishing and her experiences to help authors, newbie and seasoned, to understanding publishing and do right by their books on her Substack at KathleenSchmidt.Substack.com.

She offers listeners the opportunity to reach her directly at publishingconfidential@gmail.com if you have any questions or would like to chat about hiring her as your publicist.

In this podcast interview, Kathleen and I chat about book publicity and her philosophy plus, specifics about her Substack post, The Guide to Book Launches:

1. … Why Goodreads is “Complicated”

2. … How Book launches are like Christmas Morning

3. … Using AI to create pitches? Yes or No?

4. … a sneak preview to her upcoming “subscription publicity” offering to author-clients

Kathleen’s podcast, Publishing Confidential, is a favorite of mine. I learn about current publishing industry goings-on, publicity that works for authors and thoroughly enjoy her product recommendations. (which are giving my monthly budget a stretch, btw) But how can you possibly turn down somersault bodysuits? I haven’t owned a bodysuit since I was in the seventh grade but this bodysuit is delicious!

I suggest you have a notebook by your side as you read her substack because each post is chock full of great information, resources, book recommendations and other fun stuff.

I mention our previous interview, What a Publicist Can Do For You? Part One & Part Two - Here and Here. Enjoy!

Thanks for listening!

You can contact me with any book marketing or other related questions at wjcwolk@gmail.com.

Finally, don’t forget to leave a review of the podcast, or support me by being becoming a paid subscriber on Substack or purchasing a copy of my new book, with co-author Julie Murkette, Get Your Book Seen and Sold!