It’s book launch week, day 5. Thanks for all your support for my and Julie Murkette’s new book, Get Your Book Seen and Sold. I’ll be reporting on the book promotion that we did - what worked and what didn’t. How is that for a teaser? In the meantime, I have some treats for you.
I have been feverishly writing articles for other websites on my favorite topic - you guessed it - book marketing! Writing these articles with a byline that includes the title of the book is a way to promote it - one great book marketing idea for you. But in a couple of the articles, I write very detailed book marketing ideas, step by step, that I think you may find helpful.
I’m going to summarize articles I write, over a few Substack posts in coming weeks, with the takeaway for you to help you promote your book along with a link to the article if you care to dig a bit deeper.
All of the information that I promote in the articles can be found in Get Your Book Seen and Sold with Julie Murkette that released this week. We would be honored if you would continue to support us with a purchase of the book or tell a friend about it. If you love the book, leave a quickie review on Amazon and/or Barnes and Noble! Thanks in advance.
The article is linked below is super-detailed. I can't seem to write briefly on the subject of book marketing, LOL. Enjoy and let me know what you find helpful in your quest to get your book seen and sold.
Book Marketing: How to Pick and Choose Where to Focus Your Book Marketing
Scroll past the summary at the link and you will get to my guest blog post on Chapter Break, part of the WOW Blog tour.
Takeaway:
You can create a logical, methodical book marketing strategy that is doable and that works to sell your book. Start with the research for Message, Audience, and Hook. Consider pre-launch marketing options. Select online book promotion opportunities that target your audience, are vetted, and fit your budget.
The following topics are covered in this post:
Book Marketing Plan Steps
Starting Point
· Identify your Message, Your Audience and Your Hook
· Create a Media Kit
· Create a Website
· Social Media
Promotion Opportunities: Pre-Launch, Launch, & Post Launch
· Advanced Reader Copy (ARC) outreach
· Distributor pre–publication outreach
· Media Outreach for Review, Interview, or Mention
· Book Promotion Ad: Print and Online
· Book Promotion Sites : Online
· Tailor Your Plan
Thanks for reading and feel free to contact me at wjcwolk@gmail.com with any questions.