I always joke when at a speaking gig by saying that if Coke a Cola has to advertise, so does every book author. One of the most popular ways to advertise a book is to take advantage of the offerings on one of the biggest online bookstores to ever exist - that, of course, is Amazon. But navigating the Amazon Ad placement process is intimidating, complicated, and can be costly. Who wants to waste their precious book budget or time on a strategy that even if implemented improperly will not yield results?
Help is on the way. In this podcast, we interview an expert, April Cox, owner of self-publishing made simple to answer questions regarding Amazon ads. I start the podcast interview by asking if Amazon ads are “A Must” for the book marketer. April’s answer, “It is if you want to sell books on Amazon!”
Well, you can’t get more honest than that, but April doesn’t leave us high and dry. April answers specific questions about Amazon Ads and shares information about two free, you tube how-to videos - one is hers (link below) and one is from Bryan Cohen - Google his Amazon Ad Challenge.
Finally, more useful information, April unveils a brand course coming up that she has created - a Amazon ads workgroup - starting on February 5th - for 12 weeks - where a small group of authors will work with her one-on-one to learn, use, analyze and adjust amazon Ads in real time. To find out information about the upcoming 12 week interactive Amazon ad workgroup, you can contact April here… also, April will offer the recordings of the completed 12 week class for just $49 that you can learn from and watch at your leisure.
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The resource to help you market your book once you publish it? Try my latest book with co-author Julie Murkette, Get Your Book Seen and Sold, it is available at a reduced price on Amazon right now! We suggest you grab the paperback copy and keep it on your desk as an interactive guide to help you this year with book promotion!
April’s free Amazon Ad course as heard in the podcast:
Amazon Ads Explained By Expert For ALL Authors